THE IMPACT FIELD GUIDE
Alternativa is a pioneer in building the social impact field in Central Asia. Partnering with Doc Society to present the Russian edition of the Impact Field Guide reaffirms our commitment to supporting filmmakers who strive to bring change to the world and strengthens our connection with global impact organizations.
WHAT IS THE IMPACT FIELD GUIDE?
The Impact Field Guide is a toolkit of best knowledge and practices created by DocSociety to help individuals and organizations maximize their positive impact globally. It is an open resource developed with contributions of dozens from experts and translated into major world languages, including Mandarin and Arabic. The guide is currently used by over 60,000 filmmakers and change makers around the world.
Download your free copy of the Impact Guide in Russian
WHAT IS DOC SOCIETY?
Doc Society is a non-profit founded in the UK in 2005, committed to enabling great documentaries and connecting them to audiences globally. Its mission is to bring people together to unleash the transformational power of independent documentary film. Doc Society supports artist-driven film with social purpose and helps to create a more connected and sustainable media ecosystem globally. It works with independent storytellers, impact producers and journalists in 37 countries, whilst helping to build the capacity of a network of peer cultural organizations, connecting Europe to India to East Africa, South East Asia and Latin America.
One of the main goals of Alternativa Film Projects is to provide filmmakers with the skills and tools they need to increase the impact of their projects, expand their audiences and tell important stories that haven’t yet been screened. The Russian edition of the Impact Field Guide is a significant step in this direction, equipping filmmakers in Central Asia with the knowledge and resources to advance a positive social agenda through the power of creativity.
・Filmmakers: to address socially significant and sensitive topics to maximize their positive impact globally.
・Nonprofits: to develop creative impact strategies and measure results, learning from impact films.
・Social entrepreneurs: to enhance business operations while creating social good in collaborations with filmmakers.
・Educators: to integrate the guide’s principles into the curriculum.
・Policy-makers and activists: to build policies that drive social change with the help of creative visual media.
Strategies, practical tools, step-by-step instructions and case studies for planning, implementing and evaluating the impact of films on social change.
PLANNING FOR IMPACT guides you through developing your vision and strategy to achieve your goals.IMPACT IN ACTION encourages you to think about who does what and how much it will cost.
IMPACT DISTRIBUTION explores who will see your film and how they might experience the impact.
MAKING AND MOVING SHORTS examines this form in the context of renewed interest in it.
MEASURING IMPACT completes the circle with methods to track outcomes that tie directly to your goals.
The Impact Field Guide is an inspiring example of collective collaboration to change the world through film. It is fully in line with the values of the Alternativa Film Project and we are very proud to have the opportunity to be part of this initiative and to bring this unique collection of knowledge and experience to Russian speaking audiences in Central Asia and beyond.
Overcoming harmful stereotypes, getting politicians to pass a new law, changing society - these tasks may seem impossible. But this guide helps to break down a big goal into manageable, concrete steps, to build a sequence of actions, to understand which direction to take in finding partners and funding - and ultimately to achieve an impressive result.
Before participating in the Alternativa Impact Lab in 2023, I had to piece together information on how to build impact campaigns from a variety of sources. I did this intuitively, trying out different approaches to engaging audiences and unlocking the value of documentaries. The original Impact Field Guide, introduced to me at the Lab, was a revelation as a powerful compilation of structured knowledge. However, I lacked the opportunity to discuss it with other filmmakers from Central Asia and share my thoughts. Now, thanks to the translation into Russian, many others can use this guide to learn how to build successful impact campaigns.