IMPACT GUIDE
A guide to help all of us who are working with film, make even more impact.
The Impact Field Guide and Toolkit by DocSociety now available in Russian!
Alternative’s role as a pioneer in building the social impact field across Central Asia. How partnership with global institutions puts Alternativa in the same league as other respected impact organizations worldwide.
Download the guide in Russian and take your impact strategy to the next level
- Filmmakers: to address socially significant and sensitive topics to maximize their positive impact globally.
- Nonprofits: to develop creative impact strategies and measure results.
- Social entrepreneurs: to enhance business operations while creating social good in collaborations with filmmakers.
- Educators: to integratу the guide’s principles into the curriculum.
- Policy-makers and activists: to build policies that drive social change with the help of creative visual media.
Strategies, practical tools, step-by-step instructions and case studies for planning, implementing and evaluating the impact of films on social change.
PLANNING FOR IMPACT guides you through developing your vision and strategy to achieve your goals.
IMPACT IN ACTION encourages you to think about who does what and how much it will cost.
IMPACT DISTRIBUTION explores who will see your film and how they might experience the impact.
MAKING AND MOVING SHORTS examines this form in the context of renewed interest in it.
MEASURING IMPACT closes the circle with methods to track outcomes that tie directly to your goals.
“The Impact Guide is an inspiring example of collective collaboration to change the world through film. It is fully in line with the values of the Alternativa Film Project and we are very proud to have the opportunity to be part of this initiative and to bring this unique collection of knowledge and experience to Russian speaking audiences in Central Asia and beyond.
Overcoming harmful stereotypes, getting politicians to pass a new law, changing public opinion - these tasks may seem impossible. But this guide helps to break down a big goal into manageable, concrete steps, to build a sequence of actions, to understand which direction to take in finding partners and funding - and ultimately to achieve an impressive result.”
Anna Gudkova
Head of the Alternativa Film Project Labs
“Before participating in the Alternativa Impact Lab last year, I had to piece together information on how to build impact campaigns from a variety of sources. I did this intuitively, trying out different approaches to engaging audiences and unlocking the value of documentaries. The original Impact Field Guide, introduced to me at the Lab, was a revelation as a powerful compilation of structured knowledge. However, I lacked the opportunity to discuss it with other filmmakers from Central Asia and share my thoughts. Now, thanks to the translation into Russian, many others can use this guide to learn how to build successful impact campaigns.”
Katerina Suvorova
Film director, Alternativa Impact Lab 2023 alumni, winner of Alternativa Film Awards 2023
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Download the Russian Edition of the Impact Guide
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