The Impact Lab caters for producers and directors of projects that could have significant impact on society by raising sensitive issues such as human rights, the environment, inequality, conflicts and human tragedies. We live in a world in need of change, and we want to make a difference. However, it is not enough to make a movie; it has to be seen and discussed. Sometimes, even this is not sufficient. We need to help the hero. We need to articulate the problem in full voice, for all the world to hear. The law must be changed. The Alternativa Impact Lab explains how this can be achieved.

The Lab’s faculty are experts who have influenced politics and helped real people. Their films have won Emmys and Oscars. Above all, however, they know how to develop and implement strategies to trigger real change. The Lab will help the authors of projects that tackle socially significant and sensitive topics learn how to promote their films and create a roadmap to address the problems that these raise. Cinema is a powerful art form, and we aim to leverage all of its potential to make the world a better place.